In a sport dominated by men, Danica is the sole female. She an athletic, brown-eyed brunette young woman. She was successful in the IndyCar series and has recently moved up to NASCAR racing.
While I commend her for entering a field dominated by men and being successful in that field, I do not commend her and her marketing team for their over-sexualization of Danica.
To her benefit, or downfall, she a very attractive woman. Often, when attractive women enter fields dominated by men, women feel they must heighten their sexuality as to compete with men and appear more feminine.
I believe Danica should be marketed with the slant of "strong-female-athlete" not a sexually-charged woman who also happens to be an athlete.
I agree with you. She is always marketed in a sexual way and what message does that send to women? The same old tired one: If you want to get attention for your accomplishments, make yourself into a sex symbol. SIGH. You were very brave to go to TMS. I don't think I even would be brave enough to go there, unless forced.
ReplyDeleteBy the way, that's an adorable photo of you.
Thanks so much, Keve, for all these insightful posts. I enjoyed reading all your thoughts on the class topics and other items that relate to the class. I appreciate your keeping up with this blog. MIDTERM BLOG GRADE: A
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