I would consider myself an atypical Apple customer. I don't own a Macbook nor an iPad, I only own an iPhone (3G) and a very old iPod nano. Yet, I like to be knowledgeable about Apple and the new technological advances. I find Apple intriguing and their innovation is inspirational. They have the ability to notice an opening in the market and cater to that market.
So needless to say, whenever Steve Jobs makes an announcement, I am always receptive. Not only do I pay attention to the speech itself, I am even more intrigued by the media response.
The media response to Apple is enormous. In my opinion, the response rivals that of President Obama. After Steve Jobs presents some new invention or upgrade of an Apple product, the media response can be seen on various different channels from entertainment to business to sports.
Yet, in this media response, I often do not hear much about the negative aspects of the product. I find this highly interesting because in my opinion, the media and consumers are very quick to point out the negatives of a highly touted product.
Upon further investigation, I read an article from a fellow blogger that hinted towards Apple's unethical way of controlling their public relations. It has been claimed that Apple will delete unflattering comments from their support boards.
As a public relations professional I tout this as highly unethical, unprofessional, and downright wrong. By Apple applying this strategy they undermine the entire public relations profession. I fear that if other smaller companies see Apple conducting their public relations in this manner, they will believe this an logical method of PRand follow suit. It will a perpetual cycle.
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